Ancestry
Attica's passion for connecting people with brands that matter drives her leadership as Chief Marketing Officer of U.S. Marketing at Ancestry. When marketing campaigns inspire someone to discover their family story for the first time, that's when she sees the power of her team's work come to life.
Drawing from over two decades of experience across technology, retail, fashion, and sports at companies like Google, Under Armour, Gap Inc., and Prada, Attica brings a unique global perspective to the Ancestry mission. Her journey has shaped her belief that the most impactful marketing happens when brands authentically connect with people's core values.
She leads with a people-centered approach, believing innovation happens when teams feel empowered to push creative boundaries while staying focused on customer needs.
As a global citizen who has lived in Tokyo, Milan, New York, and San Francisco, Attica values diverse perspectives just as she values diverse family stories. With degrees from Columbia University and UCLA, she applies her expertise both at Ancestry and as a Board Member at Brilliant Earth.
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Ancestry
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Ancestry is the global leader in family history and consumer genomics, harnessing a powerful combination of information, science, and technology to develop new experiences to help everyone, everywhere discover the story of what led to them. Ancestry offers a suite of family history products and services including AncestryDNA, Archives, ProGenealogists, Newspapers.com and Fold3.