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Michel Batato

Associate Director Of Product Management at Annalect

Michel Batato's work experience includes roles in various companies. Michel started their career as an intern at Nestlé in 2013, where they administered an energy management tool and analyzed waste water and aquifer management proposals. In 2016, they worked as a Summer Business Analyst at A.T. Kearney, supporting the core Europe team in financial analysis and industry data gathering. In 2017, they interned at Porsche Consulting, working on three initiatives focused on the Product Creation Process. From 2020 to 2021, they worked at Profitero as a Data Analyst, Associate Product Manager, and in Advanced Analytics and Strategy. Currently, they serve as a Product Manager at Annalect, an Omnicom Media Group company, where they focus on audience and activation tools such as Omni Audience Explorer.

Michel Batato holds a Master of Science (MS) degree in Data Analytics Engineering from Northeastern University, where they also obtained a Bachelor of Science (BS) degree in Industrial Engineering. Prior to their university education, Michel achieved an International Baccalaureate (IB) Diploma from Dubai International Academy. Additionally, they have certifications as a Six Sigma Green Belt and Lean Green Belt, which they obtained from the Institute of Industrial Engineers in February 2016 and November 2015, respectively.

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Annalect

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For today’s marketers, data is one of their largest investments, yet actionable insights are hard to come by. As Omnicom’s data and technology experts, and the developers of Omni, Annalect’s products democratize data insights. Now everyone can utilize data to create effective, efficient, and differentiated marketing campaigns.


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