AntiFragile Music
Tom Sarig has a diverse work experience spanning over several decades. Tom is currently the Founder and Chief Growth Officer of AntiFragile Music since 2017. Prior to that, they founded and served as the Chief of Strategy and Marketing at Esther Creative Group LLC, where they managed and guided the careers of numerous artists. Sarig also co-founded Evident Brand Acceleration, specializing in brand development and strategy. Tom served as the President and Chief of Product and Strategy at Siku Vodka and has co-founded The Shortlist Organization. Sarig has also held executive positions at Universal Music Group and TVT Records in the Artists & Repertoire department. Tom started their career as an International Tax Specialist at Deloitte.
Tom Sarig has a Bachelor's degree in Accounting and Finance from the University of Maryland. Tom also holds a Master of Business Administration (MBA) degree in Marketing from the University of Maryland - Robert H. Smith School of Business.
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AntiFragile Music
AntiFragile’s name is inspired by the brilliant book by Nassem Nicholas Taleb “Antifragile: Things That Gain From Disorder”. AntiFragile offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. The “antifragile” is actually beyond strong, because it actually benefits from shocks, uncertainty, and stressors, just as human bones get stronger when subjected to stress and tension. The antifragile needs disorder in order to survive and flourish. (buy the book – Antifragile: Things That Gain from Disorder (Incerto)) We at AntiFragile Music aim to help artists benefit from the disorder and chaos they face in the music marketplace today. To that end, AntiFragile Music has only three goals. Work tirelessly to nurture, expose and grow the music of exceptional and transcendent artists (mostly musical). Educate the musical community and the public on the shameful lack of transparency and the imbalance (in various ways) in payments to artists on both the sides of the equation–the major labels and the DSP’s, with the hope of impacting a positive change in policy on both sides, a change which is fair and which is long overdue for artists who work with these entities. Enlighten musicians on how their business works, how their money is earned through intellectual property rights, at least in the most rudimentary way, so as to help them survive and thrive. Musical artists are not stupid, in fact quite the opposite, and while many artists have team members who are able to help them through understand the complicated world of music money flow (publishing, recording, merch, sponsorships), there are many artists who don’t have the wherewithal and thus even the basic knowledge of what money they are earning. Can you imagine even someone working at a fast food joint not knowing what their pay rate is? If we can help musicians on this, it will have all been worthwhile. inquiries: tommy@antifragilemusic.com