Erika L.

Erika L. is a seasoned ecommerce executive with extensive experience in driving growth and operational excellence across various organizations. Currently serving as the Director of Ecommerce at Apex Tool Group, LLC, and as the Founder and Strategic Ecommerce Digital Consultant at Omniwise Consulting, Erika focuses on scaling digital commerce for product-driven brands. Prior roles include Head of Marketplace Growth & Operations at Kroger, where operational foundations for third-party market platforms were established, and Co-Founder of Memore, a digital wellness brand. With a track record of successful ecommerce transformations at companies like Miele, Britax Child Safety, and Post Consumer Brands, Erika has demonstrated expertise in marketplace strategy, digital optimization, and cross-functional leadership, alongside a solid educational background from Michigan State University.