Anum Shahid

Anum Shahid has extensive experience in customer experience and marketing, currently serving as Head of Customer Experience at Apparel Group since June 2021, after progressing through roles as Senior Marketing Manager and Marketing Manager. Prior experience includes positions at Al-Futtaim from August 2017 to July 2020, where Anum held roles as Assistant Marketing Manager and Marketing Executive, contributing to notable brands such as Speedo and adidas. Earlier career achievements include serving as Events Manager and Assistant Marketing Manager at Port Grand Limited from June 2012 to June 2015, and positions as Assistant Business Analyst and Junior Executive at Division Petrochimque. Anum's academic background includes a Bachelor of Arts from Mount Holyoke College, a study abroad programme at Syracuse University, and recent coursework at Stanford Continuing Studies focused on customer loyalty.