Appfire
Andreea W. is an accomplished digital marketing professional with extensive experience in leading teams and managing digital advertising across various channels. Currently serving as Director of Digital Marketing at Appfire, Andreea previously held multiple leadership roles at Semrush, including Director of Digital Advertising. Responsibilities have included maximizing investment opportunities in paid media channels, strategic demand generation, and overseeing global marketing campaigns. Andreea's background also features positions at notable companies such as Leaseweb, Veeam Software, IBM, Google, and BestJobs, where Andreea successfully executed initiatives that significantly enhanced digital presence and engagement. Academically, Andreea holds an MBA from Hult International Business School and advanced degrees in Journalism from the University of Bucharest.
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Appfire
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Appfire launched in 2005 as one of the original partners in the Atlassian software ecosystem. From the start, Appfire's focus has always been to help teams customize their tools so they can do better work together.