Serge Reuter

Serge Reuter is the Managing Director of Archetype Berlin, having joined the company in February 2021 after its acquisition of Marlin PR, where Reuter held various senior positions including Senior Account Director. At Archetype, Reuter leads major B2B tech clients such as Arm, Slack, and Salesforce, while also engaging in operational activities related to IT and people management. Prior to Archetype, Reuter served as a London Correspondent for Eldoradio, and held senior roles at Marlin and LEWIS Global Communications, managing key accounts in the tech sector. Reuter began the career as a freelance journalist with Tageblatt Lëtzebuerg, and gained early experience as a communications intern at Jenman African Safaris. Educational qualifications include an MA in Public Relations from the University of Greenwich, alongside degrees in Economics and Business Administration and Communications and Journalism Studies.