Caroline le Tessier

Caroline Le Tessier is an accomplished digital product and marketing professional with extensive experience in optimizing user experiences and driving revenue growth across various industries. Currently serving as Lead Digital Product Manager at Aritzia since July 2017, Caroline has held multiple roles focused on digital product management. Previous positions include Conversion Optimization Manager at Kit and Ace, where 152 A/B tests led to $1.5 million in incremental revenue, and Conversion Optimization & Digital Marketing Lead at Eminence Organic Skin Care, where Caroline developed strategies for website performance improvement and managed comprehensive digital marketing campaigns. Caroline's expertise is built upon a Master's Degree in Digital Marketing from Grenoble Ecole de Management and a diverse educational background in international business and foreign languages.