Artefact
Amelie Houdaille is an experienced leader in data and AI consulting, currently serving as a Director at Artefact since January 2023. Previously, Amelie held consulting roles, including Direct To Consumer and Data Transformation at diptyque Paris, where responsibilities included CTO transition management and global growth planning. At Carrefour, as Chief Transformation Officer & Commercial Partnerships Director, Amelie managed a significant turnover segment and led a successful three-year transformation plan. Amelie's tenure at CHANEL involved overseeing international retail operations across various boutiques, and earlier roles encompassed marketing and strategy positions at Van Cleef & Arpels and management consulting at Roland Berger and other firms. Amelie holds a Master's degree in Luxury Brands Management from ESSEC Business School and a Master's in Management of Art and Culture Organizations from Università Bocconi.
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Artefact
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Artefact SA formerly known as NetBooster SA is a France-based agency specialized in digital performance marketing.