Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
AlAnoud AlMeheid has a diverse work experience, starting with their current position as the Director of Strategic Planning at Aseer Development Authority (ASDA) since September 2022. Prior to that, they worked as the National Investment Strategy Acting Director of PMO at the Ministry of Investment from July 2020 to August 2022. AlAnoud also served as a Consultant in Strategy & PMO at a Confidential Government organization from February 2019 to July 2020. Before that, they worked as the Human Capital Strategy - Section Head at GAZT- General Authority of Zakat & Tax from November 2017 to February 2019. Additionally, they were the Assistant to the Executive Medical Director at King Fahad Medical City - KFMC from December 2016 to November 2017. AlAnoud started their professional career as an Insurance Trainee at Bureau Veritas Construction in January 2014. AlAnoud also gained experience as a Marketing And Public Relations Specialist at SMANTAH Group from 2010 to 2013.
AlAnoud AlMeheid holds a Master's Degree in Business Administration and Management, specializing in MHA, which was obtained from King Saud University between 2011 and 2015. Prior to that, they completed a Bachelor's Degree in English Literature from the same university between 2004 and 2008. AlAnoud has also gained additional certifications, including being a Project Management Professional (PMP) from the Project Management Institute in 2019 and being a TOEFL/iBT Administrator certified by The TOEFL® test in 2010.
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Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
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Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region. Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature. Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits. Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy. We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.