Mohammad Athar is an experienced professional in the fields of finance and consulting, currently serving as the Advisor to the Chief Executive Officer at Aseer Development Authority since March 2023. Co-founder and Managing Partner at Markab Advisory since September 2010, Mohammad has built a reputation for providing comprehensive consulting services. Previous roles include Advisor at the Ministry of Economy and Planning from September 2018 to February 2023, where involvement included economic research and policy formulation. Additionally, positions held at the Center for Strategic Development, Manara Equity Partners, Emerging Markets Partnership, Start Consult, and MCB Bank Limited reflect a strong background in investment banking and advisory services. Mohammad holds a Master in Finance from London Business School and an MBA from the Institute of Business Administration.
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Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
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Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region. Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature. Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits. Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy. We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.