Jhumur Choudhury

Jhumur Choudhury, CCXP, CAIP, currently serves as the Director of Client and Advisor Enablement - Advisory Services at ATB Financial, a role that focuses on enhancing client engagement experiences. With a robust background in research and customer experience, Jhumur has previously held positions such as Research Lead and Senior Research Manager for various initiatives within ATB Financial. Jhumur also contributes to the Customer Experience Professionals Association (CXPA) as Vice Chair for the Canada regional leadership and serves as a board member for the Accessible Housing Society. Earlier career experiences include roles at Insightrix, ECO Canada, Léger, and Kantar IMRB, dealing with market research and insights across diverse industries. Jhumur holds multiple degrees and certifications, including a Certified Market Research Professional designation.