Aura Blockchain Consortium
Thina A. is a skilled professional with extensive experience in business development and partnerships, currently serving as a Business Development & Partnership Associate at Aura Blockchain Consortium since February 2022. Thina's expertise includes designing blockchain and circular economy use cases for brands, compliance with EU regulations in the luxury sector, and supporting legal, HR, and marketing initiatives. Previous roles include positions at Swatch Ltd. and Kempinski Hotels, where responsibilities involved sales data analysis and corporate sales PR. Thina also has a strong foundation in hospitality, having worked at prestigious establishments like Ritz Paris and Sandals Resorts International. Academic qualifications comprise an MBA in Digital Transformation & FinTech from IFM Business School, alongside multiple degrees in hospitality and business from reputable institutions.
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Aura Blockchain Consortium
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Aura Blockchain Consortium was established by leading luxury players LVMH, Mercedes-Benz, OTB Group, Prada Group and Cartier, part of Richemont. The luxury groups have joined forces to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. Aura Blockchain Consortium is a non-profit association based in Switzerland with the purpose to promote socially responsible, sustainable, and customer-centric business practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies. By promoting the use of a single global blockchain platform open to luxury brands of all sectors worldwide, the platform provides consumers with additional information, services, transparency and raises the customer experience to a new level.