Yasmin Sidat

Yasmin Sidat is a seasoned professional with extensive experience in product management and digital marketing. Currently serving as the Senior Product Lead and Ethnicity Network Community Lead at Auto Trader UK, Yasmin co-founded Productology.online, an Edtech platform, in May 2023. Previously, as the Founder of findbakers from November 2019 to September 2023, Yasmin was instrumental in establishing the brand. Yasmin's background includes roles as Product Manager at OpenMoney, where significant contributions were made to investment and payment platforms, and as a Digital Strategist at Red Blue Blur Ideas. With a solid foundation in digital marketing as Group Digital Marketing Specialist at Hempel A/S and earlier positions at Marketing Signals and J. Walter Thompson Worldwide, Yasmin holds a Master of Computing (MSc) in Computer Science and a BA(Hons) in Marketing Management from The Manchester Metropolitan University. Additionally, Yasmin is a Certified Scrum Master with certifications in Google Analytics and Google Adwords.