Tracy Smith

Tracy Smith is an accomplished marketing professional with extensive experience in customer marketing, product management, and demand generation across various industries. Currently serving as a Senior Customer Marketing Manager at Avalara, Tracy develops growth marketing strategies for a substantial existing customer base. Previous roles include leading account-based marketing strategies at Spear Marketing Group and managing demand generation for GL Solutions. Tracy's expertise spans digital onboarding, email marketing, and cross-functional leadership, with a proven track record of exceeding sales targets and enhancing customer engagement. Educational qualifications include a BA in Communications from the University of Colorado Boulder and additional certifications in product management and marketing from Pragmatic Marketing.