Backbone Media
Dustin Fuller is a seasoned marketing professional with extensive experience in search engine marketing (SEM) and media planning. Currently serving as Senior SEM Manager at Backbone Media, LLC since August 2021, Dustin oversees all aspects of client SEM campaigns, including budget management, campaign setup, and optimization. Prior to this role, Dustin worked as a Programmatic Media Planner/Buyer at PetIQ and held positions at Drake Cooper, where responsibilities included leading SEM initiatives and participating in comprehensive media planning efforts. Prior experience also encompasses account management roles at DaviesMoore, Cumulus Media, and Inland Northwest Broadcasting, as well as serving six years in the United States Air Force. Dustin holds a Bachelor of Science degree in General Studies with a focus on Advertising from the University of Idaho.
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Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.