Outi Conway

Outi Conway is a seasoned marketing professional with extensive experience in search engine marketing and digital strategy. Currently serving as Senior SEM Manager at Xero since May 2017, Outi has previously held key roles including SEM Manager at Lighthouse8, Digital Marketing Consultant at ADMATIC Australia, and SEM Account Coordinator at Salmat. Early career highlights include a position as Digital Media/SEM Planner at Dagmar and a Market Research Specialist role at Pfizer. Outi's expertise is complemented by a strong educational background, holding bachelor's degrees in Marketing from Haaga-Helia University of Applied Sciences and Engineering in Biotechnology from Metropolia University of Applied Sciences.