Cassiel Ramirez

CRM & Lifecycle Executive at Bally's Interactive

Cassiel Ramirez is a seasoned professional with experience in marketing and digital communications, currently serving as a CRM & Lifecycle Executive at Bally's Interactive since April 2024. Previously, Ramirez worked as a Marketing Specialist at Party City, where collaboration with major licensors and development of integrated marketing plans were key responsibilities. Prior roles include Digital Communications Coordinator at New Jersey LCV, where compelling digital content and campaigns were crafted, and various internships focused on outreach, community engagement, and environmental initiatives. Ramirez holds a Bachelor of Science in Environmental Policy, Institutions and Behavior from Rutgers University–New Brunswick and is pursuing a Master of Business Administration at Rutgers School of Business–Camden.

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Bally's Interactive

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Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.