Bally's Interactive
Cherie Hall is an experienced marketing professional currently serving as the Head of Marketing at Bally's Interactive since September 2024 and as a Member of the Board of Trustees at Citizens Advice since October 2020. Prior to these roles, Cherie held various positions at UKTV, including Marketing and Programming Channel Director, where strategic leadership was provided for the Dave channel team, overseeing brand vision and performance across multiple platforms. Additional experience includes senior marketing roles at Sony Pictures Entertainment, Sky, and Nickelodeon, along with recognition as a Marketing Academy Scholar. Cherie holds a degree in Business Management and Marketing from Aston University, earned in 2009.
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Bally's Interactive
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Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.