Michelle Ng

Head Of CRM And Insights at Banyan Group

Michelle Ng is an experienced professional in consumer insights and customer experience management, currently serving as the Head of CRM and Insights at Banyan Tree Hotels & Resorts since November 2020. Prior roles include APAC Head of Consumer Insights at Expedia, where Michelle contributed to strategic growth and collaborated with local Country General Managers, and Customer Experience Insights Manager at Grab, where a customer satisfaction program was launched across Southeast Asia. Earlier positions include Customer Insights Lead at Lenovo, Social Analytics & Market Research Lead at Tiger Airways, Market Research Manager at SingTel, and Senior Client Solutions Executive at The Nielsen Company. Michelle holds a Bachelor of Science degree in Statistics from the National University of Singapore.

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Banyan Group

Banyan Group is an independent, global hospitality company with purpose. We are proud of our pioneering spirit, design-led experiences and commitment to responsible stewardship. Our extensive portfolio spans across nearly 80 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.


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10,000+

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