Baron & Baron
Mina Viehl is an accomplished Executive Producer at Baron & Baron, a creative agency renowned for its innovative approach to brand transformation since 2011. Prior to this role, Mina served as an Account Supervisor at Laird+Partners, where expertise in fashion, lifestyle, and luxury branding was developed from April 2006 to April 2011. Earlier experience includes working as an Assistant Account Executive at Saatchi & Saatchi, contributing to a globally recognized advertising firm from June 2004 to April 2006. Mina Viehl holds a degree from the University of San Francisco, completed between 2001 and 2004.
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Baron & Baron
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Baron & Baron is a design and advertising agency, with unrivaled expertise in building luxury brands. Our portfolio of globally iconic names includes Dior, Gucci, Louis Vuitton, Givenchy, Fendi, Bally, Calvin Klein and Coach. We create the style and fashion conversation for our clients, and use that dialogue to enhance the profitability of their core businesses. We translate “must have” status into sales volume. We have mastered the art of modernizing longstanding brands.Using PR as a tool, we communicate relevance, while also respecting heritage and craftsmanship. La Perla, Interview Magazine, Vogue Paris, Harper’s Bazaar, LouisVuitton, Burberry, Harry Winston, YSL, Calvin Klein, Asprey and Viktor & Rolf are examples. With our core team of art directors, designers, typographers, account executives, client managers, strategists and producers, Baron & Baron is poised to work with large organizations and in-house teams at every level. We have had long standing relationships with powerhouses like PVH, Coty, Warnaco, L’Oreal and P&G.