Bay FC
Kevin Heckel is an experienced marketing professional currently serving as the Director of Lifecycle Marketing at Bay FC. Prior to this role, Kevin held the same position at Backblaze, where multi-channel campaigns were developed to enhance cloud storage revenues. As Senior Lifecycle Marketing Manager at Dropbox, Kevin created campaigns to retain users and upgrade subscription plans. Additional experience includes roles at NerdWallet, where conversion rates for financial products improved through lifecycle marketing initiatives, and Google, where B2C email marketing significantly increased active usage of Google Home products. Earlier in the career, Kevin consulted for major companies like Pfizer and Mercedes-Benz, focusing on tailored marketing strategies. Kevin holds a B.A. in Communications, Psychology, and Marketing from Caldwell University.
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Bay FC
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Bay FC is the National Women’s Soccer League’s 14th expansion team located in Bay Area California set to play their inaugural season in March 2024. Bay FC’s mission is to build the most valuable women’s soccer club in the world that is player-led, fan focused and positively impacts the community through promoting diversity, equality, inclusion by uniting the Bay and the world through the game of soccer. Co-founded by U.S. Women’s National Team legends Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner, Bay FC was formed by the largest institutional investment ever made in women’s professional soccer from global investment firm Sixth Street. Community is our foundation, and the love of the game is our reason for being. For career, sponsorship, and ticketing information, join the club at BayFC.com and follow us on social @wearebayfc.