BBC
Dr. Matt Crooks is a seasoned data science professional currently serving as Principal Data Scientist at BBC since February 2023 and as a top-ranked mentor on adplist.org specializing in machine learning and professional development. Previously, Dr. Crooks held roles such as Experimentation Lead and Senior Data Scientist at Typeform, and co-founded an ML-driven e-commerce SaaS product during a stint at i-browse. Notable contributions at BBC include leading data science efforts for children’s content and developing a content recommendation quiz using adaptive Bayesian statistics. Dr. Crooks also has experience as a Climate Data Scientist at the European Commission and maintains a strong presence in academic writing and consulting, with expertise in mathematical modelling attained during a PhD at The University of Manchester.
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BBC
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The British Broadcasting Corporation (BBC) is the public service broadcaster of the United Kingdom, headquartered at Broadcasting House in London. The BBC is the world's oldest national broadcasting organisation and the largest broadcaster in the world by number of employees, with over 20,950 staff in total, of whom 16,672 are in public sector broadcasting; including part-time, flexible as well as fixed contract staff, the total number is 35,402.