BBDO & Proximity España
Joaquim Calaf serves as the Director General and Chief Operating Officer at BBDO & Proximity España, where responsibilities include enhancing the capabilities and autonomy of team members and partners to create impactful brand visibility. As a Patron Board Member at Fundación Exit, Joaquim contributes to the employment integration of at-risk youth through a collaborative training model. With a background as a member of the Medinge Group, Joaquim advocates for humane and conscious business practices. Previous roles include leadership positions at ContrapuntoBBDO, Orbital BBDO, and Deutsche Bank, along with experience in market research and international marketing at Janssen-Cilag España and BASF. Joaquim holds a PDG from IESE Business School and a Bachelor's & MBA from Esade.
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BBDO & Proximity España
Somos uno de los principales Grupos de comunicación de España. Nuestras compañías cuentan con una larga y reputada trayectoria: Contrapunto BBDO y Proximity. Sabemos que la creatividad es un potente multiplicador de la eficacia de inversión en medios de nuestros clientes y por ello hemos dado un valor indiscutible a nuestro producto creativo desde siempre. Juntamos la enorme experiencia en construcción de marcas de Contrapunto BBDO con la potencia en marketing de precisión por parte de Proximity. Estas dos visiones conforman una nueva promesa de marca: Fame&Love. Construir admiración y relevancia de marca, es lo que llamamos FAME. Ámbito especialmente vinculado a BBDO por su background en medios masivos. Construir relaciones profundas entre las personas y las marcas a través de las más innovadoras herramientas de marketing es lo que llamamos LOVE. Ámbito especialmente vinculado a Proximity por su background en CRM. Logros de la red: - Global Effie Index: Most Effective Network (2011, 2014, 2015, 2017, 2020) - Cannes Festival: Network of the Year (2007, 2008, 2009, 2010, 2011 , 2017 , 2018) & Cannes Network of the Decade - World Advertising Research Center: Network of the Year (2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019) - Adweek Magazine: Global Network of the Year 2011, 2014 - Campaign Magazine: Network of the Year (2005, 2007, 2008, 2011, 2015, 2017) - WARC 100: Most Strategic Network (2014, 2015, 2016, 2017, 2018) - The Gunn Report, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 Network of the Year (ahora WARC “Best of the Best” network 2019) - The Big Won Report: Network of the Year as Most Creative Network Across All Communications Platforms (2007, 2008, 2009, 2010, 2011, 2012, 2014, 2015, 2016, 2018, 2019, 2020) - Spanish Effies: Most Awarded Group 2017 - El Sol Festival: Network of the Year 2008, 2009, 2010, 2012, 2017 http://www.contrapuntobbdo.es http://www.proximity.es