BDA
Aaron Mell is a seasoned professional with extensive experience in sales operations and event management. Currently serving as a Business Analyst - Sales Operations at BDA, LLC since February 2021, responsibilities include generating reports, automating business processes using advanced tools, and providing analytical insights to leadership. Previous roles include Client Services Coordinator II and Client Services Coordinator with the NFL Sales Operations, where Aaron excelled in developing sales materials and managing promotional merchandise to meet revenue goals. Additional event experience includes working with the Seattle Mariners in various capacities, overseeing event operations, and ensuring compliance with safety protocols. Aaron holds a Bachelor of Business Administration from Gonzaga University and has contributed to numerous events through roles at institutions such as Willamette University and Gonzaga.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.