BDA
Nivin Abdelmageed is a seasoned professional with diverse experience in project management, design, and coaching. Currently serving as a Global Sourcing Project Manager at BDA, LLC since April 2022, Nivin has previously held roles including Sales Team Lead at Crate and Barrel and Project Coordinator at ICF Washington State. Nivin possesses a strong background in design as a co-founder of yellow. designstudio and as a graphic designer at Mediclinic Middle East. Additionally, Nivin has worked as a life coach and gained relevant certifications in product management and coaching. Academic credentials include a Bachelor of Design from The German University in Cairo and ongoing studies in product management.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.