BDA
Robin Hardiman is an experienced National Account Manager at BDA, LLC since February 2024, having previously held multiple roles within the same company, including Account Manager, Merchandise Manager, and Merchandiser from July 2014 to May 2022. Prior to joining BDA, Robin worked at J.Crew as Associate Manager from June 2005 to July 2014 and served as Store Manager at L'Occitane en Provence from 2003 to June 2005. Robin holds a Bachelor of Science degree in Retailing and Consumer Sciences with a minor in Business Administration from the University of Arizona, earned between 1998 and 2002.
BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.