BDA
Sarah Neiman is a seasoned professional in the retail and merchandising industry, currently serving as Senior Merchandiser at BDA, LLC since August 2021, focusing on fitness accounts. Prior experience includes a role as Senior Retail Manager at Orangetheory Fitness, where responsibilities encompassed overseeing all retail operations, trend analysis, and merchandise development. Sarah also held various merchandising positions at Xtend Barre, Vince, and The Neiman Marcus Group, contributing to significant sales growth and effective inventory management. An alumna of Florida State University, Sarah obtained a Bachelor of Science degree in Fashion Merchandising in 2010.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.