Lauren Adams

Lauren Adams is a seasoned professional with extensive experience in e-commerce and merchandising. Currently serving as a Senior Site Merchandiser at Lakeshore Learning Materials since January 2021, Lauren has successfully created and managed AI-generated personalized product carousels, contributing to over $15 million in sales in 2024, while also communicating insights and recommendations based on site analytics. Previous roles include E-Commerce Merchandiser at Lakeshore Learning Materials, Buyer/Ecommerce Manager and Sales Associate at Hot 8 Yoga, and internships in merchandising at Paige Denim and Halston. Lauren began a career in retail management at Brandy Melville and gained valuable styling experience as a Stylist Assistant at Mercedes Natalia. Educational qualifications include a Bachelor of Science in Business Administration and Management and an Associate of Arts in Fashion Merchandising and Marketing from FIDM.