Beauty by Imagination
James MacPherson is the Chief Financial Officer at Beauty by Imagination with a background in finance and accounting. James has held various CFO and executive positions in notable companies such as BECCA Cosmetics, Carol's Daughter, and GO SMILE, LLC. James also co-founded Integrated Wellness Acquisition Corp and has served on the board of the Independent Beauty Association. James holds an MBA in Finance and Information Systems from NYU Stern School of Business.
Beauty by Imagination
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Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.