Kenichi Sento

Director & Executive Managing Officer, Head of Value Cycle Division at Beenos Inc

Kenichi Sento joined BEENOS to create a new mobile service in 2006. He then later developed products that collaborated with manufacturers, celebrity production offices and the media. He incorporated the business in 2012 as monosense, Ltd. where he acted as the CEO. He was appointed Director in 2014 and led the Retailing and Licensing Business until 2019. He was appointed President and CEO of Defactostandard, Ltd. in December 2019.


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Beenos Inc

BEENOS Inc, formerly netprice.com, Ltd., mainly operates mail-order sales business. It has two segments. The E-commerce segment operates business through three business divisions. The Gathering division is engaged in the mail-order sales through personal computers (PCs), cell phones and smart phones. The Value Cycle division is involved in the purchase, maintenance and sale of secondhand brand-name products, watches, accessories and others. The Cross Boarder division is engaged provision of services making overseas products available for purchase for Japanese clients. The Incubation segment is involved in the provision of Japan products overseas forwarding services, the production of talent licensed products, and the marketing and promotion business focusing on smart phones.


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201-500

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