Bel Group
Arjoon Bose is a seasoned marketing professional currently serving as the Global Chief Marketing & Digital Officer at Bel since June 2024. Previously at General Mills from May 2015 to June 2024, Arjoon held several leadership roles, including International Head of Creative & Growth Ideas and Head of Brand Experience for Europe and Australia, while also managing the Häagen-Dazs brand in the UK and Northern Europe, leading a team to achieve significant P&L and brand equity growth. Arjoon's career includes a decade at L'Oréal, where responsibilities spanned global marketing and product management, including the successful launch of Garnier MEN and the development of the ULTIMATE BLENDS haircare line. Arjoon holds a Master’s degree in Brand Management from MICA, an Executive Leadership Program certification from INSEAD, and a Bachelor’s in Commerce from St. Xavier's College, Kolkata.
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Bel Group
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French-family-owned company founded in 1865, the Bel Group is today a major player in healthy, dairy, and fruit snacking. Its mission - “Champion healthier and responsible food for all” - guides its 12,600 employees in rolling out a sustainable and profitable business model that places the consumer and shared valued creation at the heart of its decisions. With a portfolio of iconic and global brands such as The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, Pom'Potes, and GoGo squeeZ, as well as twenty other local brands, Bel brings the dairy and fruit products goodness to nearly 400 million consumers every year in more than 120 countries. Headquartered in Suresnes - France, the Group operates more than 40 subsidiaries and 32 production plants.