Better Cotton
Eva Benavidez Clayton is a seasoned professional with a strong background in strategic communications, marketing, and advocacy. With experience in various organizations and roles, Eva has demonstrated a talent for creating effective communications plans, leading successful campaigns, and advocating for marginalized communities. With degrees in International MBA and English & Latin American Literature, Eva brings a wealth of knowledge and experience to their current role as Senior Director of Membership & Supply Chain at Better Cotton.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.