Better Cotton
Julia Thordsson is a seasoned communications professional with extensive experience in various roles spanning over 15 years. Currently serving as Senior Communications Coordinator at Better Cotton since September 2022, Julia excels in creating on-brand communications for a diverse membership base, managing email communications, overseeing reports, supporting member engagement activities, and maintaining website content. Prior experience includes working as Global Sales Communication Manager for SAS - Scandinavian Airlines, where communication efforts were directed towards corporate customers and travel agents, and as Global Product Communicator at IKEA, ensuring consistent product communication across all sales channels. Julia also participated in IKEA’s Backpacker Program, contributing to strategic improvements in marketing and business development. Educational qualifications include studies at the School of Interior Design Copenhagen and the University of Gothenburg.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.