William D. Smith

William D. Smith is a seasoned professional with extensive experience in digital marketing and communications. As the Senior Internet Communications Coordinator at Independence Blue Cross since October 2018, William D. Smith has been responsible for email communications, marketing campaigns, and website maintenance, particularly for WordPress-based platforms. Prior to this role, William D. Smith served as a Digital Marketing Specialist at Ballard Spahr LLP from November 2005 to July 2018, where responsibilities included managing marketing technology initiatives and email marketing campaigns. Earlier in his career, William D. Smith worked as a Graphics Specialist at Drinker Biddle & Reath, LLP from January 1997 to May 2005, focusing on print and web publication design. William D. Smith holds a BA in History from Rutgers University - Camden and an MCSA certification.