Better Cotton
Marcela Robel is a seasoned HR professional with extensive experience in various roles across multiple organizations. Currently serving as a People & Culture Partner at Better Cotton since March 2023, Marcela oversees HR functions across several countries, focusing on recruitment, onboarding, employee experience, and process improvement. Prior to this role, Marcela held the position of HR and Operations Senior Associate at Gold Standard, where responsibilities included HR documentation, policy development, and performance management. Marcela's career began as an HR Assistant at Alliance Group and includes roles in human resources and recruitment management in other organizations, demonstrating a consistent commitment to enhancing HR processes and employee engagement. Academic qualifications include a Master's degree in Human Resources Management from EUDE Business School and a Bachelor's degree in Psychology from UNIMINUTO Colombia, complemented by an academic exchange at Universidade Federal de Minas Gerais and studies in languages at Universidad de Antioquia.
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Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.