Better Cotton
Swathika Madhan Kumar is currently serving as a Salesforce Coordinator at Better Cotton since October 2023. Prior to this role, Swathika worked as a Salesforce Administrator at Inno Valley Works from October 2020 to May 2022, where responsibilities included administering and customizing Salesforce CRM for over 500 users and collaborating with cross-functional teams to design scalable solutions. Swathika also gained valuable experience as a Salesforce Developer Intern at 50Hands Organization, where development and implementation of platform solutions were key responsibilities. Academic qualifications include an MSc in Advanced Computer Science from The University of Sheffield and a Bachelor's degree in Computer Engineering from Sri Shakthi Institute of Engineering and Technology.
Better Cotton
Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. Everyone who cares about cotton and its sustainable future can now be part of something better.