BetterMe
Kateryna Hrabynska has work experience in various roles and companies. In 2018, they worked as a Brand Marketing Intern at Beiersdorf until February 2019. From March 2019 to July 2019, they served as a PPC Specialist at Aweb. In 2019, they joined BetterMe: Health & Fitness Apps as a Facebook Media Buyer from August 2019 to October 2020 and later became the Head of Facebook Marketing from October 2020 to January 2021. Currently, they hold the position of Head of UA at BetterMe: Health & Fitness Apps, starting from December 2020.
Kateryna Hrabynska pursued their education from 2014 to 2018 at the Taras Shevchenko National University of Kyiv. During this time, they obtained a Bachelor's degree in Business, Management, Marketing, and Related Support Services.
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BetterMe
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BetterMe is a health and wellness platform that caters to over 150 million users by providing a tailored, bio-individual approach to fitness and well-being. With 5.5 million monthly active users, BetterMe has been recognized as one of the top 3 apps for guided workouts globally by Apple in 2022. BetterMe has developed two supportive apps, BetterMe: Health Coaching and BetterMe: Mental Health. The company launched BetterMe Store with athleisure and wearables to improve users’ experience, as well as to give them the motivation to reach their goals.