Kirsten McCoy

Kirsten McCoy has a diverse background in digital marketing and advertising. Kirsten is currently the Director of Digital Marketing at Blackpoint Cyber, a role they started in December 2023. Prior to their current position, they worked as the Director of Growth Marketing at Addigy from April 2023 to December 2023. In this role, Kirsten was responsible for planning and executing various digital marketing strategies, including paid search, social media, and third-party advertising.

From 2019 to 2023, Kirsten held multiple positions at Red Canary. Kirsten started as a Digital Marketing Manager in November 2019 and was later promoted to Senior Manager, Digital Marketing, and then Senior Manager, Integrated Campaigns.

Before joining Red Canary, Kirsten worked at Quest Software, where they held the roles of Senior Analyst, Search Marketing, Manager, Digital Media, and Senior Advisor & Team Lead, Search Marketing. Kirsten also worked at Dell Software (bought Quest) as a Media Planner.

Kirsten's early career included roles at The Orange County Register as a Multi Media Account Specialist and Interactive Account Manager, and at TBWA\Chiat\Day as an intern.

Kirsten McCoy attended California State University, Fullerton from 2005 to 2009, where they received a degree in Communications with a focus on Advertising and Psychology.