Ching-Ru Wu

Ching-Ru Wu is a seasoned professional in market research and business intelligence, currently serving as Managing Director and Director at Blue Cross Blue Shield Association since 2013. Responsibilities include overseeing all market research projects for the Federal Employee Program (FEP) Division and establishing national research strategies. Wu's career at Blue Cross Blue Shield began in 2005 as a Senior Analyst and progressed through various roles, including Program Manager. Previous experience includes positions as Senior Consultant, Research Manager, and Senior Research Executive at multiple firms, showcasing extensive expertise in strategic research and analysis. Educational qualifications include a Master of Science in Educational Psychology from the University of Wisconsin-Madison and a Bachelor of Arts in Chinese from 國立台灣大學.