Will Smith

Will Smith is a seasoned copywriter with extensive experience spanning over two decades in various sectors, including health care, manufacturing, and retail. Currently serving as Copywriter II at BlueCross BlueShield of Tennessee since November 2015, Will has also undertaken freelance work since September 2013, offering diverse messaging solutions for numerous clients. Previous roles include Copywriter at True North Custom, where focus was on health care content, and Copywriter at AREA203 Digital, contributing to client campaigns and branding. Will’s editorial background includes serving as Executive Editor for Ford Builder Magazine and Feature Editor for other Buckaroo Communications titles from 2002 to 2009. Holding dual B.A. degrees in History and American Studies from Coe College, Will combines creativity with a deep understanding of content strategy.