Saffron Inkster

Saffron Inkster is a seasoned marketing professional with extensive experience in brand strategy and development across various industries, including consumer goods and financial services. Currently serving as the Global Masterbrand Lead for Dirt Is Good at Unilever since November 2021, Saffron has successfully led multiple global brand initiatives, contributing to significant portfolio growth. Previous roles at Unilever include leading global brand development for fabric cleaning brands and driving strategic marketing efforts that resulted in exceptional business performance. Prior to Unilever, Saffron held strategic and leadership positions at Santander UK, BDS Sponsorship, PepsiCo, and Mars, where notable achievements included successful agency partnerships, substantial NPS improvements, and innovative product launches. Saffron holds a degree in English Literature from Durham University.