boAt
OP Chouhan currently serves as the Director of IT and Digital Supply Chain at boAt Lifestyle since August 2023. Prior to this role, OP Chouhan had a significant tenure at Unilever from February 2007 to August 2023, advancing through various positions including Lead IT Manager for Digital Transformation and Supply Chain. In these roles, OP Chouhan was instrumental in leading global digital transformation initiatives, establishing robust supply chain strategies, and implementing new technologies such as Machine Learning and AI. OP Chouhan also has experience in managing SAP rollouts, vendor onboarding, and driving innovation across multiple geographies. OP Chouhan began the career as a System Engineer at Amrit Bottlers Pvt. Ltd., focusing on IT infrastructure and solutions. Academic qualifications include a Master in Computer Application from Delhi University.
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boAt
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BoAt, a consumer electronics brand incepted in 2016 is slowly becoming a buyer’s choice with its affordable, travel-friendly and durable products in the segment. The brand’s tagline ‘Plug Into Nirvana‘ is justified by the enthralling experience of listening to one’s favourite music using Boat products. The Mumbai-based company views its ever-evolving products like fashion accessories, not just lifestyle products. Establishing a dedicated user base in just a few years, BoAt manufactures a wide range of products such as Airdopes (Boat’s very own airpods), wired and wireless headphones, Mobile accessories, speakers and limited-edition products. BoAt is dedicated to its R&D which is visible in its quirky colour choices such as Winter Chestnut, Viper Green, etc along with the dramatic designs like the Stone 650 Speaker with the Diamond-shaped mesh.