boAt
Ritu Chopra is an experienced Senior Human Resources Manager currently at boAt Lifestyle since October 2018, where responsibilities include managing key HR metrics, talent acquisition, and employee engagement initiatives, while also addressing stakeholder expectations and employee concerns. Prior to this role, Ritu worked in Corporate Human Resources at International Travel House Limited from March 2015 to October 2018. Ritu holds multiple degrees in the field of management, including a Post Graduate Diploma in HR from Symbiosis Institute of Management Studies, an MBA from Maharaja Agrasen College, a BEd from Kurukshetra University, a BBA from Kurukshetra University, and an MPhil in Management Information Systems from Manav Bharti University.
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boAt
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BoAt, a consumer electronics brand incepted in 2016 is slowly becoming a buyer’s choice with its affordable, travel-friendly and durable products in the segment. The brand’s tagline ‘Plug Into Nirvana‘ is justified by the enthralling experience of listening to one’s favourite music using Boat products. The Mumbai-based company views its ever-evolving products like fashion accessories, not just lifestyle products. Establishing a dedicated user base in just a few years, BoAt manufactures a wide range of products such as Airdopes (Boat’s very own airpods), wired and wireless headphones, Mobile accessories, speakers and limited-edition products. BoAt is dedicated to its R&D which is visible in its quirky colour choices such as Winter Chestnut, Viper Green, etc along with the dramatic designs like the Stone 650 Speaker with the Diamond-shaped mesh.