Branding Science Group
Helen Garrood is a seasoned professional in strategic consulting and brand management, currently serving as Director at Branding Science since September 2020. Previously, Helen held the position of Associate Director at Magenta Research and Truth Consulting, specializing in brand, innovation, and business strategy. Helen's career began with roles at Cedar Communications, where strategic thinking in new business development was emphasized, and further experience was gained through the DAS Accelerate Management Trainee program with Omnicom Group, encompassing multiple graduate positions across various companies. Helen Garrood holds a First Class BA (Hons) in French and Management from the University of Leeds.
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Branding Science Group
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Branding Science: Brand Research & Consultancy With offices around the world, we can partner with global brand teams and their affiliates through the various challenges coming along the brand life cycle. We combine creative thinking, innovative methodologies and strong market expertise, to uncover insights with a practical and commercial orientation. This means that the inspirational commercial insights we bring will help directly the brand strategy and ensure that the resultant actions are implemented and embedded across the organisation.