Bricorama SA
Riad Tout possesses extensive experience in retail management, currently serving as PDG at SAS METAM (Bricorama Viry-Châtillon) since December 2020. Previously, Riad held multiple roles at Bricorama France from March 2013 to September 2019, including Directeur and Chef de secteur, contributing to strategic decision-making and sector growth. Riad's career also includes a tenure at Carrefour from April 2004 to March 2013 as manager métier, overseeing profit center performance and ensuring operational compliance. Riad holds a master's degree in marketing and management from ESC Compiègne, earned in 2004.
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Bricorama SA
Bricorama SA is a France-based company engaged in the do-it-yourself (DIY) market. The Company operates medium-sized stores specializing in interior/exterior home improvement projects and trades under several brand names, including Bricorama and Batkor for the French and Spanish markets, and Gamma and Karwei for the Benelux market. Bricorama distributes products for gardening, interior decorating and plumbing, among others, as well as a range of hardware and tools. Batkor specializes in household renovation and decoration, and it also provides products for gardening, construction and do-it-yourself activities. The Company operates over 90 shops across France, over 60 in the Benelux countries and eight in Spain. It also distributes its products via franchised outlets. As of December 31, 2011, Bricorama SA had several subsidiaries, including wholly owned Bricorama BV, Brico 3 SAS and Eoliennes Bricorama 2 SAS, among others.