Lorenzo Franchi Valadares

Lorenzo Franchi currently serves as Head of Masterworks Geneva at Bucherer AG, a role focused on showcasing exceptional timepieces from prestigious and niche watch brands. Previous experience includes positions as Sales Advisor for luxury watch brands, Assistant Boutique at Audemars Piguet, and multiple roles as a Viewing Assistant at Sotheby's. Lorenzo has also gained experience in hospitality as a Receptionist and Administration Assistant at Hôtel Le Montbrillant and in retail operations at Coty. Educational qualifications include a Bachelor's degree in Business Management from EBS Genève and a commercial employee degree from Ecole schulz.