Burson
Ben Baroff is an experienced executive in the media and communications sector, currently serving as Executive Vice President at Burson since November 2024. Prior experience includes Senior Vice President at BCW Global, where Ben oversaw the performance media team and key account strategies from November 2019 to November 2024. Earlier roles included Vice President and Director of Performance Media at Zeno Group, focusing on brand and creative strategy through data analysis, as well as various positions at Edelman and other organizations. Key partnerships have included notable brands such as Netflix and SiriusXM, with accolades including a Platinum Sabre Award for Bernzomatic’s brand refresh initiative.
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Burson
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Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.