Butter Payments
Carol Menon is an accomplished marketing professional with extensive experience in growth marketing and strategic communications. Currently serving as the Director of Growth Marketing at Butter Payments since June 2024, Carol has previously held significant roles at Unity Technologies, where leadership of senior marketing experts focused on account-based marketing strategies for digital twins and metaverse applications took place from June 2019 to March 2023. Prior to that, a tenure at NVIDIA included a position as Senior Growth Marketing Manager for industrial sectors and media and entertainment from September 2016 to June 2019. Carol's career also features roles at Adobe, where management of global enterprise marketing campaigns was key, as well as a brand marketing position at Amazon that involved successful promotional strategies. Carol holds a Bachelor's Degree in Journalism: Public Relations from the University of Oregon and graduated from Saratoga High School.
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Butter Payments
Involuntary churn - accidental payment failure - is a bigger problem than you may think. With Butter, your business automatically recovers an average of 5% of subscription customers lost to legitimate payments failing. This usually means an extra $1M of found revenue per year.