BYREDO
Sandra Laloum is an accomplished International Marketing Manager at BYREDO since October 2021, focusing on global marketing strategies and go-to-market initiatives across North America and EMEA regions. Prior experience includes serving as the International Trade Marketing Manager for Coty, where strategic marketing efforts targeted the US and China markets during the brand's rebranding phase. Previously, Sandra was an International Business Development Project Manager at Parfums Christian Dior, contributing business insights for global fragrance and makeup developments. Early career experience includes working as an Operational Marketing Assistant at L'Oréal for the Spanish market. Sandra holds a Bachelor in Business Administration with a specialization in Marketing from Esade, complemented by educational experiences at Ecole Du Louvre and Boston College.
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BYREDO
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"Beauty can be many things to many people. Our job is to inspire people to be themselves." Ben Gorham, Founder of BYREDO. At BYREDO, we are reinventing the world of luxury through a new approach with a creative ambition : connecting with people. This comes in various forms, from iconic Fragrance to vibrant Make-up or limitless ByProduct, spanning a broad range of pieces – from leather goods to eyewear, blankets to baskets, jewelry to home design. Our products embody the power of self-expression, enabling you to craft your own definition of beauty. We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, to people and their lives. We believe that only great people can design & bring those beautiful projects to life. We believe in talents vs profiles, in experience vs education, in uniqueness vs conformity, in freedom vs conventions. We believe that only powerful teams can lead together the growth of the company, and therefore, we are highly committed to our people. At BYREDO we come as we are, with the intention to learn from each other and go beyond business objectives. We thrive to create an inclusive and diverse workplace in which all applicants and employees can feel free, encouraged, and empowered to express their talents.